Sportsbook marketing tools

Populating your site is vital to your success as an online sportsbook; even the best site in the world will fail if there’s noone there to appreciate it. Fortunately, your success is our success and we firmly believe in helping you get your business off to a strong start. As such, we provide all of our white label sportsbooks with a huge range of branded marketing tools to help you on your way.

Affiliate and agent programs

We provide the most powerful marketing strategy available, affiliate marketing. We have over a thousand affiliate user accounts at your disposal, all eager to get your brand out there and populate your site. You can also turn any of your users into money generating affiliates from day one. They in turn can refer even more affiliates for a commission, creating a powerful, multi-tier affiliate program that delivers fantastic results.

All affiliates will have access to your digital media library, packed full of branded marketing tools such as flash ads and banners, which they can use to promote your business. The fully automated system pays affiliates on a pay-per-sale basis, so you only pay for effective marketing.

Our powerful agent program is another awesome tool that can help you grow your business. Operators are able to hire agents from around the world to take care of their own local market and users. This is especially useful for approaching markets that you would have had a language barrier with previously. Agents can be paid via revenue share or a pay per head system.

Bonuses

A system of bonuses is one of the oldest tricks in the book and has been used by brick and mortar book keepers and casinos for many years in order to entice new customers through the door. They work just as well online, if not better, and are great for gaining new customers, but also for keeping existing customers interested and active.

Our software comes complete with an easy to use bonus management tool, featuring 20 pre-made, ready to use bonuses that can be pushed from day one. As the operator, you are free to change the limits and parameters of each and every bonus to suit your business model, and you can even create your own, unique promotions. Our most popular bonuses include;

  • Welcome / first deposit bonus – a great incentive for new players to join up and make their first deposit.
  • Refer a friend – encourage your end users to invite their friends to the casino, rewarding them for their efforts.
  • Free bets – can be used to keep your existing users happy and can tie in with special events and promotions, encouraging traffic.

Bonuses can be given to individual users or sent out via email or sms on a promotional campaign. With an added incentive and nothing to lose, your end users are bound to start making deposits.

Physical marketing materials

Physical promotion can be just as important as online promotion in some cases, and as such we’ll send you printed business cards available in a number of languages, flyers, brochures, coupons and banners. This will help with brand awareness on a more local level, and can be great for events and functions.

Social Media

Social media is a great way to quickly spread the word of your brand across the web. We’ll help you create Facebook pages and posts, using proven templates to draw more people to your site. Twitter and Instagram post templates are also provided, ensuring you get your message out there.

Email and SMS

An effective email or sms campaign can do wonders for your site, and is a great way to keep your user base interested. We’ll provide free trials of third party email and sms auto-responder software to help get you started, as well as several well laid out templates. These campaigns can be setup in advance to achieve various results. For example, if customers sign up but don’t make a deposit, they can be automatically put on a list of users that will receive emails prompting them to make their first deposit, with bonuses as an incentive. The whole system is automated, and once setup you can sit back and relax, happy that everything is under control.

Our team of marketing managers are happy to offer support and guidance any time and are just a phone call away.